{"lang":"en","work":[{"end":null,"role":"Founder/Director","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2025","current":true,"summary":"One-person-company in business consultant & Coaching","highlights":[],"organization":"Yeureka Ptd Ltd"},{"end":"2022","role":"Senior Brand Manager / Brand Lead","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2019","current":false,"summary":"Health Beverage Division & Liquid Dairy Division","highlights":["Aug 2020 – Sep 2022: Senior Brand Manager, Yousuanru Yogurt Drink Brand - Led overall brand communication strategy and multiple new product launches","Feb 2019 – Jul 2020: Brand Lead, Mineral Water & Energy Drink Brands - Built and led cross-functional teams to enter the competitive bottled water market with new product launches"],"organization":"Yili Group"},{"end":"2019","role":"Brand Manager","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2015","current":false,"summary":"Confectionery Business Unit","highlights":["May 2016 – Feb 2019: Brand Lead for a New Health-focused Brand - Led end-to-end brand strategy and successful market entry","Oct 2015 – May 2016: Seasonal Commercial Strategy Lead, Crispy Shark Brand - Developed new business models for off-peak and Chinese New Year seasons, aligned with product innovation"],"organization":"Nestlé China"},{"end":"2015","role":"Marketing supervisor","depth":{"outcome":null,"rationale":null,"constraints":null},"notes":null,"start":"2008","current":false,"summary":"Bakery Business marketing department","highlights":["Jun 2011 – Sep 2015: Category Lead for various and Sliced bread of Bimbo China","Mexico Sep 2010 – Jun 2011: Marketing trainee in Mexican Bimbo/ Spanish learning","Jul 2008 – Oct 2010: R&D developer-Applied technical product knowledge to bridge the gap between product innovation and consumer-facing marketing strategy."],"organization":"Bimbo China"}],"_meta":{"gaps":[{"kind":"unquantified","path":"work[0].depth.outcome","severity":2},{"kind":"unquantified","path":"work[1].depth.outcome","severity":2},{"kind":"unquantified","path":"work[2].depth.outcome","severity":2},{"kind":"unquantified","path":"work[3].depth.outcome","severity":2}],"source_confidence":0.0},"awards":[],"basics":{"name":"Cristina Yu","email":"cris789@126.com","avatar":"data:image/webp;base64,UklGRggdAABXRUJQVlA4IPwcAAAQigCdASoAAQABPmEskkYkIqGhKrQrIIAMCWUd/oQR3TQQZV6AkR4/bpPB54IpgNOy3/zPYTt5+d683bfrfQAoIflx4f+kD6XL2cUdS/vHzqf4PibNjQE9xz+J58afvQP8on/h81b9M1jQiuS0+FG/oWAi3EGPrsjufmbJfKKDOCRl2KuvJek1leJVH9eacQhqbk2fkd0rXEmq0LP5ExrLlMsjzcmz6K9lHbexGfIp4uFkua78Y65eXG2AGkKrxM375UZlUzRrWUkFNkE6yBBiB+G0RNJbPkqpThq2KM1aVDo2iMbJDE9LUqzsZ7UFdd4BCxeO/68t3uB2i0/ySI1qIeYc+Ld8xz/kXq3VcazLCUrKauUf5yKzclbspFg4hIE9x1qFQIopF/0jC0dAyOqC+0rHMNCzmcN+sx6YUVr4nY3M5ZH1zcUx40763/HtGUfSfowTq/0MTbKCd++oVzXuvDkBMP8hh0aUIF5fbyilDxkKQzIMfYMIr2KHYaJ4tpnwTNOQd8eMuu2TKTRSz2YFAYMOy0969tQpn7+k1Xr/V8xdmECJsYebQkwT5PUF1hy5tajShENMTsNAyqaNiVuHHwJStSy7okufX3RuPTrGXgKpmeSUB/PPXdshgLD+kqCDhzkdTtLENRSrFC4iEKF+wgKvbqrCJOJZ0y3VIO/7xrdXP0l7G1pYeCTB2E5ifKwHFrr8fHHpTV2ae9Vr5n6BlCJFDxEEfutBJIcok0HabpWO7FhIMYjiSct2HVw6Hu886xo0OiN98qzVZNsh6f3MKG28/JsuT+55bRwG142sqEpBoRbYXLG1TESEEft1TZ+N/sxPgREyS05sNeTc8Z8z7j2SUBUolIReKLjxrgqW3VWduSGsRGlQDXN5p7/hZULKVf/z5MSQlMzH6nS/q5XVPCkOdEYY8c3BNjau6o1Ncen2LwNkRbPHjI/kqM/XEBdg8yU56ANQInSEFaLUdw9VmG7/zftanOiY6m6bNgUUvTqIX9Q5NhAkPFkyCPub7qT9mAMmXpubgRr25mFHkPUn7f1o+4salkBUQZLkUriCaBd5u3jsk0zaJPi4cAqVWvmKHHge1LZnNQEI5q0WgxV201mJkc/8aWPLgWbWJq+njAAdbEvgs1PiZUOMyqCDRmzGNh20B9j2V3WSWEODj+PZnR0JMYqnTWLaZH2UAyAvNckjGivzDxB9YxydXL1Ck4yqp+MsGVeKdW4uJkSvaViRVh2eFAT5AGGHVDimgiyuLpOruhVrI0xjcRmfR2sgW9t7OY3NOuKy6u5u68Q0+Uiv3lzRpU8/qEaf4fCHm/7rTswwUE5nj4wF3hG5m5ktf49VPeK//n0WQYi+bZI9VvZVaTm8dFEpyegv1XgI6GUwTMNC/e7HBXzplpheX9JTH/8xe8H//pL7Q/cvYVPypKGCGI5sBHffZVHh3G4yX539MtUMUEFnKdYLWqgIw/gy9TfdcWICnP9C3eAA/voQtD6P9Votqtbe2GV60AF50lsa4k+sM5Q1uxCwQ3vrCLCI8zFV0qVrB1UowVF4wf5eMd3ufmaf3OoZtYxBkT435x55fW1f8y8ervMVTIt1YCUn75XjG9czwWw6p7zfB2MgS8Axni93oBtd2P2w3sL1XrlxBmwuEwJH6EkXsdoIJAiAGjJHEGPGwA2KBj749ZXw6LD7MtVr2DDjlJts6dABJGqmCOjkSw1PILPh5AleV4zlTpgs0nko2RpNj3RKAppOUmUyWPB0QZUCZ+K3KkTeNGSJNqID70zBTyIbMkAAngZ8KH59hv+/iLa4i0m+qp4swS5DgR/oUarVIbX9xuMt908iJAWATLdXZSPzf5TYswx4weebMLU0BoFpDX/jOJRpMTpBSCPpOa64q2MUlc3sOORz4+xRO/xzQIpU9fmzziUnrDqDeVwVq3muPM+uHK+9JUXpSe/ZR09LPsEOUEr/L/R7fsIdCVLk4kpwepDL8HZe5ly9YM31gtjPJJx76h7FYKMfdqxh42TCmmvcbJzeyjaSpli9+b+oSmInRI6UQDm+amI+pbGw5JlHm2AcNxQr6QZaZ/gypm+u0I/qdMxXkYh1zDyPRGnZDymCF4k21UKqiJe4B0rBv0BzJqHZyvTyEQmxIMD0DpdKNm3sPzOJBE2Xr+3biyTQzwRybqob1yfmbZyIsziJKNNtuKKRLovQXiw57YvpFXEjoehjkZthc6d4lpckcfOQ3J1YxHSQqjVEiZkL8ZNh8AiLwPTk9jRiv3s2pOZxZw8hcpNOsBTXTtMlK+duSm/WJncPFfM6Pv/YeObr8u8rmhid0W8yAobm7WLpy0mimlvlMSna/xyaHxxNtSvSDyZoVYO/hvFx21BjbURtLRU+Ul39DStWQpN2AdxSmeBsEtQ7lHlY7Q8oVGZtHnqhzMIWwKvINEAfXuUbV2MzIRx/gM/EAY9Tbe2C925C3FqQVLu/zr7YY3LRcDgMrjSlhG57XE3//v/ZoKo9QrVs+eBK8DPkhC/uGmCWkbB5zVB5CCx3rEcKdDNq7i/nOArwCvzzEFVoka2gq28VCXtj55NHnwozNK+/jKBbQOi/EdYNi4Xue5fcO0ZVCfA5E/3W9YxzazatH3QRuTROTNeIGlhqG3ArRupFqSW5gayXuMjwE5qtTFJrg8EiCgVm8I4qluBz9RO83ZbxplZWks7s28jemX+nIMNPbBt/0BR1byBFc5j4E0EOAs93eE7DYzQOTI4JNs0xP5YaFb7bOPI/Oto6/+4m+I9A/L/zPfd1ex4EtlrVgLr+v3qg7ep+nnFokqPYA5avjNZ8dVY87LsH1vZ7/H/MPJW2vi0PPRIU1C7NTw7wc+1FDPlJRbc2MRnnkwPQlXhMo0sQWUw+dFuVriyx+q3vj9IFbdzgQMEc8418c4aCkbRcfMVT7k3V6jT3RV3M41PoOjBYXJluPTJVkXMFPuORS/mMrzK/sdalJiqLfI8ir5ZQAbAVw71B9NURaE+vZ4vgYIpltYmarQWk1eJpN1VuLuuEvQ/oUakt1EYf/xa8ze7aftSDC8ZrzFIWBVt/ZjeE6XneceUMn2qORsRUzp8LyCuwxHPRBBh4zxBbROsBoRzYfZJBBB6BK2u2rBSD2AyqvMYclYZIjhSHShqi5vfKdMCEHpCUTGSzE32DbhJLX0PNBVYtGRPH6XAe+jEi47McTC6XMAMDhodjvP+Vb/0Ke4vtwc4oD+Bu0clza+Kx5IZXbm5zZKy+pxw4OUa0FAc+yT/JSwiEkBk7Q9B3+ECAkjz4kR4Parvf45F76QCW4s5tR1Oyr9pQSfsie9hL+kICYzAAxut2X727Iu48132zl/J7xC+aU3c2I/Z1vuAw4+WRPvlo8HLUuySJExayUr3xhbKaJ9tP7MAIvW/fj9HZWfTOyhWQO/IfYiBs3/cbT/Z/7M+jBxpE76kQTs8DL7wJJ0f1F9or0DjL1F1f+FxQrCHzEa96swzOt3+c9nq0BupyQhc8T8K9ElfUgwx+i4I+hTigRlUd8UXBJaTXc9NdQhs1h985r5LF17BSDu+1qItP+5tPAGoj7UFbiwboR4wHOAYwo/8dKIsVWsYLF74F2jQAjix098zTf+sAPeRvDoQBeEyaxlYtRlgkl4PuMvVA0mrtURrPNQ5fMniDJM2lMT8Dxf5v+3LoW40HNqKNuuYFHBiHF+uCGoAGi9yb8l6O8zjXbxvQ5mJzjGOuMJuTt+S1lkrbbgTIA1P99fUkytdDv9i5g56qLtRpVVlrlemnhTxfH2u79Jz+6bz8mTfy2IS+bLIHa+IeiEj7r2BL5S8qYG76Med93UKsQNC203nkxtcIwUaF2E6qANEt/OWnsbbzSQ7StZ96QjI0IlZrg60KHuJSahpeOeuQo4GNdBXZzbu5Enj1zbTYZTZRUGI9EVSOa82FmC4Ip2U2ijVnXZlnoGuy3hIH1cSoS3FxhE/ti1nXvUtIuKRrFUTVoddaN9Ez+TmBDlYmWpRl+thPLJIqoG1zFqufAzNihQRakyb0wULVQVImB27Cd4kpO7z+qianJGdte/1614+ZDPef+3eAQI1kbijfwogVRNqol/YtomrW33A6ynRqzqsqotFlqHo6VdauZ3I9ri4F+rFP9WXAbgoEgMlk4epWFFt8qzCO+YV5VatLWWA+ZT+raOD01cDbUAe9gO/JGN3Ab4n3edPkeBEMoUXhkx4LtFWQca+WnYYiPL+BHp6SrI29ygtmRQ5V3mn2t0ayxlE/axzcGVLhhSE7IqgfCF8Y2XdfU8fJilXifp8Ij837aHBsoU3xfbn1g2cUHkwhmojZDGUSgRFghJX9jz9bkKel09I1LAfYWK1loGu3rUNm8SFZf0ICztRU6disVT/cRbVHBssrd7PXZVN7HW6oqcF5Oe/3O9JErL9UcfccTBudO0U7BkQAhnKeCSO90+tB+59J/7y+0AM1L8NunchUGz3ZC00jhpigDksn2qSwzfAzHA9QhkH9tDbsMSbK9vY3xA88z2/HQC9K8e2+s1HW4HTMp7jcGgpaJIZ/hozXOFfYP0rO+c3ad8ErogezzH4BEB+P+kiWCt7+IyZDmJFTtzaMEr11vqyzTUHzukbodRUNfkrPqKOp3vzA0QGyr2hAspyE3MlH5NHvuZUF1RxL9XJjcP0c8JzZpIktC2yCNWEX3ADX4oc4IKiWmrpz+/1sHJUeHuWq1NxEkVZIZGY4ecThmKFl7Jpk32rHw2rYvTvoH5Qjjl+2h2RF5KfCZht5t+NYIuUCXfVa++3bgcYOvTTfUVx9CxP7qNQkshi1OY7GNg2purSuaZ7+XxzqB33Q1ZzpGisINHuq0SyLMpM++Z5dZHpH0GH4xa4Y1uUylLqMrbz+9fzkBvC5uAoMnSxBbhZAa8MTyEUddl7SUEtHga0Bn/+rHXw6f/Y0KELJYHVzu19jgjaRTWyOktRyDG/RNSMsES7CLSwExX0OvLAGboFiPiINUx32uszc4xz2FFxexywLgQ8nmCde1XSs/WURt1lV0GCodVeCaRS88H6SwLwe3TKWziW49U1VTZrbmBSEtCndI0bWQz0nBUNLxaj39sZRF1UllH6bRTdhllSHyhbDZxmdN0A/jrZT7nopEI747pjlYC2fosOULSp1i8VdAkuqPAQuaWG/M4z11aEIucfD2lbwhJkRmpJi9NEq1WixbLDL9y6TPmB1IwEGeOzhcPv0ps36h9BZYmPiSryRwI84pd4JY9PRiV6QV4wrBtkSzx9oDkwlZhxkBvXdAhmDEpo7/2mn0DbLKVqo9Ub/5Qf61lRCz3cSEay82GqG1ggv16aGqCkU8F1vwyamRpTYMoiGdoEtmqytMPRW/KTNNncv85nSQDaRfcEjd4Myc7DW1E0cwMFZmLUsMT7sfpPpG8DWgKu7zwUImAXDrBANGaZIrOAtq31o3HkAkNVXRFDOvhdqyQ9NBcibS20fI6RcIsrzYIdE5snA3d/xFKhtFwQCSVO8BYgmeN3vP0ZxeDaHGAoTy8b2M1/de1xbyidTCtpHH0bf3OjHwQ170i5QpyY1aoO4oR5MWBMe2WP+T1M1X0MQOc24cuJR1l4e44cbgQtBvCOKfNfCEMxsddjsBOqJ8+dzCEIcpZ2SaMUgGyAhTCoa/OROfSnVbEao+Xzc3j/6sSHRPrUvj5ckhcuTSgTBEMlaVKy9ezX7ehMG52IgSU6em3z+69e/vTNvpejddMBYG308MoHDkFXRDSyf51xdlGecOnXuUETOo5TSa+1S1rtT7IsDpJJbiruq8wvxceadrwR5W7cI9j0q9GU9S41ZIwgQAGcwugQoyBWByguzPOGzo15G7avrf+t0WIYZJUgixUqQXSxY6bZ2KLunZYrAu32ZbCK2QvoRvwD6yI/BRlYKj0brZwd5C8+LTrxs/e6/mGRUSUi/n7NvXy8udxIVYFOrjBK7SxeMeSVurTDYDJkIiXWt0yvd+mJguGcDxk6gRcNBvFuwd7++sg/WcWT/P2PqnPKCwDCFGXa2LtfgBj+ga159RpTuQPY02OqEVXwwthTbPqX0ECunk30orue5rC2GZLL84koJ+ncgafNOQ3ADih5Vb+qfzO+aHp9sPRv0MQciaHjaewoZvAovPsn522WVOJr9/Dj4w5FsCptuqR9YQs02dDGfBKSRjsFWFhuALbVPiB2IdmGZ4h5RAZ8zNvoPQ+02IeiwEznrwDiM7isIYFfgKL6i3FJkKgpdiVm2LXVf2QIwUwXUf1Skfp24D1MMUgjKuFQRfdG0eo/RFmZTOniVSoghoe3QTMGzzVSv95g9as0srRUhNg5qeK3imgJyCNhcN9Awc4UZ1V8za0pOrBsJ2crzHgWU0u2xc0EwfxrYa9uvLDwVQxCA2afQBDdVTLp1JbKoXM/hgbVja+eSkbZURua9ok5AxPL2MsRE8wP6bTrR/oTkFKEPjDL7mnfTV1SYxOfu+Z0l0ceHbkB6xlLwPC5CNl/5nodnOpkRsWSl9ckNDZ9oOXfz/Rwrmgd5ELESrqhBavJ1Wt1HCYnznvsPbWDTxKDlEjoXKU74RpkdVoPVFJKvro4kwwAEIBBnou8jWiXsWSkn3uUQvEF4vBSSHg9ooudHewgHkWcO6lLHev+vrYhFu1ugXNsx+1q/hD2G2BgGgYcwAgfqmLQMQy8RnzOSVpfWW7YZ16E38c4JvbGH5f/ps4OLa3RgSpWj0vmyY8C+ma9bn/FV1GdPMWhKqiKHPUPdfSoN2vRbJeCEznl93eYrUK5eTTuTl0qAHYlBUibQo0rkOJM6FrfyREb81MPgzjX1DLfzwjDKZdoQjcdNuhYzEfkCSDBy2Mw2YY+ClmbUaqdPsj8362nHZ91rH0TbOEB3Y6yYtht0snQHKFn+G6CacYa4ylsUjwMZ1gAtkmqMgtj04N7bjEVTn5ulz4JQYbgdA0DZBg/BNLoTSyB835Cm3WZb7RtNbjwqRe7Bz+c/P7xtWE3sDzqDdB6ce6Os358iZsBROt3L7jGSAeB/zTf0/s7GM4Mx1Z1RkYKpP9WZRN2J44JBqD0DLvUyMnfbNWOCBZQAXt2Y1ms2QbSXe0AK5/yvzvRluJARGijxvbTpmaRPqRQzCJ70QbTB+wu/QfQOWZ2nzdf6bdzLZARx0huhrE4caALAqShS+fUa7/+12hy9+Yx0gE4Fve1PpBOAOgvh9LpvyT8hyVAydw/DSq1S161qOQjqJBWnBY6PRhEscKN3nbqAbKdWKaZKplH7WR4l5fST3zQayW3SAGU2ALu1hMcZMBcnTU1B6CeO8knMTUtB7CtZ/w4ph14Z/IqIEQ0DkKymZrIqOhNHPz8w3PHci5/ijzluLxOnPQxtP4PHmgAvLPe4vlqjNkk7QpuGttgt1FR1OzskNUKLhLH0VWmkmQpZipFVGZNOabANzsYB6uUd1Yt6IYWATYDN/NP0UKpPneQiuFSUKqbF7qVaE1a2T52MUbl7S8UWIxfXlJhhBtIHRKmTmFPGvSbBl1P4gjSlFTx0zYpVLpviv/4tXSVfTyWoyi2ZO72HiYl0bbBlHsFQOqhuIjgDxH6Uz210BnyUehYLUKfvOqElZ0G4WMVb2DDg7gRb1/zZD6dfVJBOfjF2xdn7MiaIv8WZIPkCkBFBmjP5SpdDg9iMnH2mnDv+qFZOmz1ZfI0wXtp8D7/z7Hsm6Lymh05+Fmc337kDIQjQTEt+dHSR/78xkDYHvyhJ3Qfl+2iPoJzT9a3geb2rdKhy+qXdiCZaB2U9AuW4pjfX/TV0I+okDh2/dXcAp5R6psJlQgOe+cAq0J6SkLhN+XzZMoGfyCo/ZB+mOAvrxYPZkpZH8HJd5/RCuLeleagJQPs26oeTwbUB+YDlJpzbF8n470VJ0b5fKaBr41FoQTr9I9E1pYnFseOld5cv4yLJP9uDxUeqQFKB7eicEiSw0cjHmQ1b1ziXQey5iYhG0PtxxXyHamGzw+f32bccO3IAx0ttbYOA1pEVi7g17+iRZNKNTcoFvMbg9E/fCpM0Fvt2DJpAad622L2r0UipTSBGtxcMjRV/pkmhBtqBUX8ssPACx5okh6vr0XqapVRcpxOzW6lZ619sOKeTStxLB5l9rZe0L7l6Co4cGG9IZPPc+oYgfUPMHEioGsOhqeB22aPZemyDsYst8VbINeYLnj6sB55G6CfKbeVSoT7w6M2ECFCBaVDPVGAJcqPn/YZOskrv1VJJgsk4uGjd5MWL41RYdmwDWKo6QjNf9VPdZmdqb9LG1KtnvcXWgsRPDugTCnrSJjcqdE7n6ZwGycOxUQQmVhpNjib6FWmUP6gByH+rQkil8Zdb62mx8ALCwB25kAGNiaGNfozuibZt5uO4Q9QoiVVkge4fyt9GZJH4w+38xh4+J/MEyZIz3+R46lAlzf2ugyoxAXYsnJcr8MdFh9fut/7gv9pOTSU7S4ZezKz/y/XdG52zag+nfu96vp5U6hBaf0s8kwJFTnCqAXkw4sAwo1/qydSVsjfPKcaiWXF4oTdnusyF00paQSV2uEl0m2vzuWyK9VVjI3wctjufkvzZww4XefwsI4UH/ygS16yfM6Xg+lD6dodnGlqg1LAMWHXUIDsS3nH+35p67bHc4Tlbp4qpsfyAZc/f6sGHcD9jLPjxN/fNZMbo8BAqY0HspA9AlAZLd5CS6SYaTKbQsgqyfFMKa3jTXYOwWYPgkYzpqb5JAUswZubAq6nMK5o/AXA9qXfv0BhgSbYHj0wqN5N033Ui3tdP1aSdv0GrGj0JmOzOVAwtRfrKNY4x3qaE0PqIA7M+7RJnBW1nXBWXkKdSwLcTHGj07UZIPrtI6eHa9b8y1k91sIZWU3nUs5n66uO3YIoCHE43AvJbnJ37YutERprUDzlZx2hruy3fyalogjqgh8UHse/FYT4pSQ9L1lujMGw4W1JyILsGL9YlUJ9+ymCWJ7FKdVYSTciz3pj0bT+YFPUuDe8JGNKI445gDk9XMv9r38U+Sg53sw0o9Es2r1juoqq7Y7oOT9L80MVnE58+chAciaeWo8lIgHhh4QXJkMWyw2xovNb1rSwxZL6PQgcfuK5NSoTtbmozDiY4bcHNMsdXTIZcXy93OMv6CBmvXm4wVfIGzuV4+onIWyOFWXAZi1jD4WshI6vRVjek80tfaPfIR5S2gWYYnGlGHuGFYxslPmCB4GLxfvVjGhyjNglWQwkffJVxtmRcZM+41Mf87nzUIzQYq8lkqcdlDA4I2mPrZy3rwE6XIxWD5OLH6Iru2sDCiZHalcVBUYM5wZwVzAQkKngeYToa1yFMF1ExX/Mi6Qi6jdqX/SadIKYKnfepzhpbPYCsVefYFTD7HIk+2chYkfPUBT3uJWqoIruKtDR7jXfpEyDTAo/JIdV4+Jojrb1ZHe7QXmcrQz7RW9l2duJQQBbZ5ACIXQZoHBPDgGnw18uueCAgFfcsd1BkwtmPN4t2yNEULJbn/+M4RqAPqO0Icz1I2UZLhHblIWuk5ELJQYG1Rr8rbVwDA8Q6kMAQORs1QEJR+s9UM7e54WXIsRXjVDYNwTJ+Ct3z/i474NHGzAnZAIFYiodcP8pwfFlfaXAfHu+EVelUQCHumaHSW9dGBVQczcNTs2Qrxvsl1iBhWiMKwYpM/FddHUct38E1WFyGrIKEl67AhS/nBIIqNNhA1+pExU4DuowacQEXDP37RM2+rSij4Q6fycJDxdrtjFZJaOpA1GHN1oix0DF2a9n0urYxMMw0t0Zi8xxLB41MYnXEWWqhjTxX2xpoh+QAKUO7NIMpUCgxE1KCh0dMUkkhsSqjsCcBwwNhmGdfeOzgGAsJk0RQ2DDSQ8ibAUDQaAkqeLLs+E1EjPI4P2FX2wQWeeTok2713hvlpwfgmoznYkk1lkhqCp88gAAA","summary":"Successfully completed two major career transitions: Food R&D → Brand Strategy & Marketing (14 years) → Life Coaching & Entrepreneurship abroad. A seasoned brand leader and team lead, experienced in driving brand strategy, brand building, and new product launches across large, cross-functional organizations. Strong cross-cultural adaptability, with professional and life experience across China, Mexico, and Singapore, offering a global and inclusive perspective.","headline":"Strategic Decision Partner | Business Strategy Coach","location":"Singapore","profiles":[{"url":"https://www.linkedin.com/in/jinxin-yu-a27544266","network":"LinkedIn","username":null}]},"skills":[],"projects":[],"education":[{"end":"2024","field":"Certified Professional Coach Program","start":"2023","credential":null,"institution":"International Coach Academy"},{"end":"2015","field":"Marketing","start":"2012","credential":"Master","institution":"Renmin University of China"},{"end":"2008","field":"Food Science & Engineering","start":"2004","credential":"Bachelor","institution":"China Agricultural University"}],"languages":[],"certifications":[{"url":null,"date":"2024-09","name":"ICF ACC (Associate Certified Coach)","issuer":"ICF"},{"url":null,"date":null,"name":"Certified Everything DiSC® Facilitator","issuer":null},{"url":null,"date":null,"name":"Advanced Certification in Enterprise Project Management","issuer":null}]}